Contributing Editors

Two Upcoming Free Webinars for Self Storage Owners and Operators

by Tony Gonzalez June 6, 2013 12:53 PM
One of the great benefits of the Internet is the ability for people to hold – and attend -- online webinars. “Attending” an online webinar is much cheaper than going in person to meetings because expenses like airplane tickets, hotels, and per diem for food are not incurred. [More]

‘D’ Stands for Discount in the Self Storage Industry

by Tony Gonzalez May 3, 2013 9:37 PM
If there is one thing that every consumer likes to see whether the product is a self storage unit or something else it is the word ‘discount.’ People do not like to pay full price. They want it lower, and will often predicate their entire shopping decision on that one concept barring a drastic difference in quality— the cheaper option. [More]

Twenty-Five Percent Increase of Twitter Followers for

by Holly Robinson April 22, 2013 7:27 PM
Almost every time you turn around, there is something in the news about social media – and Facebook, Twitter, and YouTube are some of the big daddies on the playing field.

Facebook was founded in 2004 with over 1 billion users as of October 2012. YouTube was founded in 2005 and roughly 60 hours of video is uploaded to the site every single minute. Twitter was created in 2006 and has over 500 million registered users as of 2012. Many companies use these sites in their marketing campaigns. [More]

Accent Building Restoration Announces Facebook Winner

by Tony Gonzalez April 4, 2013 7:46 PM
Accent Building Restoration (ABR) recently held a Facebook “Like Us” contest. People were encouraged to log onto Facebook and “like” ABR’s fan pace. Each person who did was automatically entered into the contest for a drawing of a $100 American Express Gift Card. Today, they announced the winners. [More]

Self Storage Industry and Making the Most of Social Media

by Tony Gonzalez March 29, 2013 9:43 PM
Keeping in touch with people used to be kind of hard, and often required a lot of effort. Writing letters, making phone calls—they all take time; time that as responsibilities pile on top of us is harder and harder to free up. With the advent of social media communicating with the masses is just a few key strokes away. [More]

Thoughts on E-mail Marketing

by Holly Robinson March 29, 2013 1:23 PM
The other day I was talking with two other people about education. It was a pleasant conversation and we were having a good time. Somehow, within minutes, the conversation turned to politics and the conversation got extremely heated – and ugly. So much for polite conversation. [More]

Simple Marketing Ideas

by Tony Gonzalez March 8, 2013 4:14 PM
Marketing is a big part of a successful business. In days past, companies employed TV, radio, billboards, newspaper ads, and flyers in the mail as standard avenues for marketing. Today’s companies are concerned about web sites and SEO and using social media such as Facebook and Twitter. [More]

Self Storage Company Continues Rebranding Efforts

by Holly Robinson March 7, 2013 8:30 PM
Have you ever seen the movie Can’t Buy Me Love (1987) starring a very young Patrick Dempsey? The concept is one that has been done a lot in Hollywood—geek is transformed into ultra-cool, ultra-sexy stud through a massive makeover. The same idea is often undertaken in the business world, but is referred to as re-branding. [More]

Self Storage Companies Benefit Big From Sports Sponsorship

by Tony Gonzalez February 12, 2013 11:04 PM
There are many things that people love, but one that almost everyone does is sports. Everyone is bound to have some game and of course a team and/or player that is their absolute favorite. As a result of that adoration it is not unusual for people to be drawn to places and products because of a business’s association with a team or player. [More]

It’s Okay to Make a Good Self Storage Company Look Better

by Kim Kilpatrick February 12, 2013 10:01 PM
How many times have you ever went out and bought a new shirt or a new tie just because you wanted to? You didn’t need either the shirt of the tie; you have plenty of great ones. This one was different though, and it makes you look good. That’s okay because there is nothing wrong with tweaking your image every now and then. [More]
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