Contributing Editors

You Have to Make Things Happen to Succeed in the Self Storage Industry

by John Stevens February 11, 2013 8:05 PM
In the movie Jerry Maguire when Jerry and Bob Sugar were scrambling to see who would get Jerry’s clients Sugar told one of them that it’s not sho-friends, it is show business. He did not see the importance in personal relationships at all. Business was about making money, and sometimes you had to be ruthless. [More]

There is Money to Be Had in the Self Storage Industry

by John Stevens February 7, 2013 9:41 PM
Why does everything have to cost money? Do you want to go to the movies? Be ready to spend $40-50 dollars if you get popcorn and something to drink—and that’s at a matinee! A tank of gas can run upwards of $75 for larger vehicles. Even the cheap steak at the grocery store is a little on the expensive side now. [More]

More Self Storage Companies Enjoying the Benefits of Mobility

by John Stevens February 4, 2013 9:35 PM
Ferris Bueller once told the nation that life moved pretty fast and that if we didn’t stop to take a look around we’d miss it. As right as he was, his logic left one thing out—you have to have a place to put all of your stuff so you can stop. Of course that is something that the self storage industry would be more than happy to help with. [More]

Social Media Becoming More Important to Self Storage Companies as Audience Grows

by Kim Kilpatrick January 8, 2013 9:07 PM
Who does not have a Facebook account these days? Who did not have a MySpacepage way back when? What about a Twitter account? Tumblr? Stumbleupon? Digg? Blog? The list of social media sites can go on and on, and it is something that many self storage companies are wisely making use of these days. [More] Launches SEO Guide

by Kim Kilpatrick January 8, 2013 7:01 PM
Today, officially launched its SEO Guide for Self Storage Operators. This guide provides detailed information about search engine optimization (SEO) for owners and managers of self storage facilities. [More]

How Small Business Owners Use Self Storage Units

by Tony Gonzalez January 4, 2013 7:00 PM
Recently, Steve Wilson, managing partner of Hide-Away Storage based in Sarasota, Florida, participated in a business forum. He discussed ways that small business owners and entrepreneurs can use self storage. [More]

New Year, New Look for Self Storage Mag

by Holly Robinson January 2, 2013 8:13 PM
Does anyone remember what the general reaction was to New Coke during its brief run in stores back in 1985? The new product was widely criticized and led to the popular soda manufacturer bringing back the old version rebranded as Coco-Cola Classic. Sure enough, the rebranding worked and sales were through the roof so while the road to the change was unorthodox the end result was exactly what the company wanted. [More]

Optimize Your Self Storage YouTube Video

by Holly Robinson December 31, 2012 11:24 AM
The world has changed over the last decade. Because of these changes, the usual marketing methods such as newspaper, TV, and yellow page ads are not as effective as they once were. Because of these changing times, marketing strategies need to change, too. Businesses need to market where their prospective customers are – and that is online. [More]

Tips for Shooting a YouTube Video

by Holly Robinson December 28, 2012 9:41 AM
The main reason for marketing is to generate customers and revenue for your business. A company needs to build awareness so that customers and potential customers know and understand your company. Then, your company needs to develop leads that will get those people to rent a storage unit from you.

In today’s world, over 75 percent of all Internet users go online and do research before they buy something. In many cases, Google will place videos at the top of search results. That is why it is critical to have videos on YouTube about your company. [More]

Southern Self Storage Gives Away an iPad

by Tony Gonzalez December 14, 2012 9:15 PM
Southern Self Storage, in Florida, recently announced the winner of their iPad Giveaway Sweepstakes. Kim Johnson is the grand prize winner of a brand new Apple iPad. Grady Stephens is the second prize winner and will receive two months free storage. [More]
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