Contributing Editors

Self Storage Industry Knows the Importance of a Name

by John Stevens December 6, 2012 6:39 PM
There are certain things that are vital when it comes to the success of a business venture—self storage or otherwise. For one, you have to have a product that people will want to have or use. Beyond that, you have to have a name that people will know and recognize. If potential customers do not know who you are they can’t frequent your establishment. [More]

8 Low Cost Marketing Ideas for the Coming New Year

by Kim Kilpatrick December 6, 2012 6:34 PM
A new year is just around the corner. This is the time of year when many people set New Year’s Resolutions to improve their lives and make changes for the better. For owners and managers of self storage businesses, this is also a great time to rethink and make improvements of your marketing activities – and a time to commit to trying new and inexpensive market tactics.

Here are 8 low cost ideas that you could try during 2013. [More]

Use Mobile Coupons in Your Marketing Efforts

by Holly Robinson November 28, 2012 6:20 PM
Not too long ago, I stood in a long line at Bed Bath and Beyond to purchase a wedding present. I was in a hurry. When I finally got to the check out counter, I realized that I left my 20% off coupon in the car. I mentally debated whether the little bit of savings I would get from using the coupon was worth the hassle of running out to my car and then standing in the long line again. I decided it wasn’t so I bought my item without using the coupon. I saved time but not money. [More]

Marketing Your Self Storage Facility Dull? Go to a Party!

by John Stevens October 29, 2012 8:54 PM
Deciding to go into business is hard. Getting it started is no piece of cake either. However, what is likely the hardest task of all when it comes to getting a business going and keeping it successful is marketing. After all, if people do not know that your facility exists than they cannot store their personal treasures there, right? [More]

Another Self Storage Aggregator Joins the Fray

by Tony Gonzalez October 4, 2012 7:17 PM
People like to say that imitation is the sincerest form of flattery. On a personal level that is likely very true. However, when it comes to the business world—self storage or otherwise—imitation isn’t necessarily flattering. It’s a sign that you’ve done something well and now someone else wants to do the same thing. [More]

Self Storage Company Making Every Effort to Appeal to Hispanic Market

by John Stevens October 3, 2012 6:03 PM
The United States is one crowded country. According to the last census the population is around 308 million people. Although people aren’t necessarily forced to live on top of each other we still put a premium on our space; having it and making the most of it. Sometimes we don’t have enough of it in order to store our stuff and live comfortably. [More]

Does This Website Make My Storage Unit Look Big?

by Holly Robinson October 1, 2012 6:45 PM
Guys, does that question sound remotely familiar to you? Try replacing ‘this website’ and ‘storage unit’ with ‘these pants’ and ‘my behind’ and it probably does. As much as we hate it when women ask us questions like that related to their appearance, how something looks can make a big difference in how it’s perceived. [More]

The World Wide Web of Self Storage

by John Stevens August 29, 2012 9:04 PM
These days it seems like you can do just about anything on the internet. Pretty much you name it and you can buy it from somewhere (as long as it’s legal of course). With the internet accessible nearly all over the world more and more business is being done via the World Wide Web every day. For a company to thrive—or even survive—an online presence is a must. [More]

Self Storage Companies Help Themselves By Helping Others

by Kim Kilpatrick August 9, 2012 8:47 PM
When it comes to business companies—self storage and otherwise—aim to do a number of things, but number one on any list of goals has to be turn a profit. Typically this means that most if not all other activities a company gets involved in will in one way or another help the company improve its bottom line. [More]

Sugar is Sweet in the Self Storage Industry

by John Stevens July 6, 2012 10:34 PM
Advertising is a must in business whether you are in the self storage industry or something else. If people are unaware that you are where you are, your chances of success are slim to none. Engage in the wrong advertising and success can not only be hard to come by, but expensive. So how can you tell if your advertising dollars are being spent well? [More]
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