Contributing Editors



Free Webinar on Mastering Sales Practices

by Kim Kilpatrick February 9, 2012 11:21 AM
Spring is right around the corner. And with the advent of spring, homeowners turn their attention to cleaning out their garage or basement and organizing their homes. Where will they put all of their kids' snow clothes, snowboards, skis, sledding tubes, and the snowmobile? What will they do with the furniture in the family room while they are remodeling it? [More]

LifeStorage in Chicago to be a Premier Sponsor for a Local Radio Talk Program

by Winnie Hsiu February 8, 2012 9:48 AM
Marketing and branding are top business concerns for owners of self storage facilities. They are always looking for new and innovative ways to market their business and ways to create a business brand and get it in the public's awareness. LifeStorage in Chicago is using some marketing innovation by connecting with a local sports-talk radio station. [More]

Did You Hear About That Great New Self Storage Facility?

by Holly Robinson February 7, 2012 2:29 PM
A likely common nightmare for people opening new self storage facilities goes something like this: It’s the morning of your big grand opening; you’ve spent thousands on upgrading this old building and turning it into a state-of-the-art self storage facility. You’ve gone out of the way to make sure the place looked immaculate. As luck would have it the one thing you feared could happen, does just that. [More]

StorageMart Canada Gives Two Hockey Fans Tickets to Tonight's Hockey Game

by Kim Kilpatrick February 6, 2012 11:03 AM
The Toronto Maple Leafs hockey team will play the Edmonton Oilers tonight in the Air Canada Center in Toronto, Ontario. Thanks to StorageMart, two people received free tickets to see this exciting game. [More]

Self Storage Company Doing Their Best to Put the 'Viral' in 'Viral Video'

by Winnie Hsiu February 1, 2012 5:30 PM
The age of the internet has opened up a whole host of marketing methods to businesses of all sorts. Many of the forms of advertising becoming popular via the internet often do not cost companies even close to the amount they spend on more traditional forms of advertising, i.e. print, radio, and television. If they happen to take off, great; if they don’t than it’s no great loss. [More]

What Are Your Customers Saying About You On Social Media?

by Winnie Hsiu January 19, 2012 10:18 AM
Social media is the hot topic of the day. Companies are dashing around trying to find ways to incorporate it into marketing plans. However, companies seem to ignore social media when an irate customer uses it to berate a company. [More]

Self Storage Company Helps Charity Soar to New Heights

by Winnie Hsiu January 6, 2012 6:36 PM
Charities likely appreciate the extra attention that they have been getting for the last couple months, but are likely not looking forward to the next couple months when many people don’t feel the need to give since they just did during the holidays. For one self storage company in Atlanta, giving to charity is part of business as usual. [More]

Self Storage Related Reality Shows Becoming Reality?

by Tony Gonzalez January 5, 2012 6:21 PM
Reality shows often get the rap for not being real or even anything remotely resembling real life. People don’t lose weight like the contestants of the Biggest Loser; you can’t find anything but a love of the camera on the Bachelor/Bachelorette. Even shows like Storage Wars that are focused on something simple like auctions at self storage facilities have come under question. [More]

Self Storage Appeals to Some of Man’s Basic Needs

by Tony Gonzalez December 29, 2011 8:22 PM
There are certain things that most people absolutely adore and could not do without like mom’s homemade apple pie, an ice cold glass of lemonade or sweet tea on a hot summer day, our stuff, and most importantly—our sports teams. While this self storage company is not trying to replace mom’s apple pie they are trying to satisfying two of the other needs. [More]

Access Self Storage in the UK Used YouTube to Promote Charity Appeal

by Tony Gonzalez December 27, 2011 9:58 AM
Yesterday, Kim Kilpatrick wrote about goals that owners of self storage businesses could set for the coming new year. One of the suggested goals was for owners to learn how to use social media such as YouTube, Facebook, and Twitter. One self storage business in the UK successfully used YouTube to promote an appeal for toy donations to their gift-giving campaign. [More]
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