Contributing Editors

Need a Job? Here's One Creative Idea!

by Winnie Hsiu December 16, 2011 4:26 PM
Reality shows have taught us much. If you watch Jersey Shore, you know what the youth of today mean when they talk about ‘GTL.’ If you are lucky enough to be chosen from the thousands (and in some cases millions) of contestants that apply—and then win the show—you can even win enough money to live a pretty comfortable life. [More]

Winner to Sing It Smart Video Jingle Contest Announced

by Kim Kilpatrick November 22, 2011 8:51 AM
SmartStop ™ Self Storage announced Brent Morgan of Athens, Alabama, as the winner of the "Sing it Smart" video jingle contest. Morgan receives the grand price of $5,000 for getting the most number of votes on Facebook for his catchy guitar solo "Goodbye Clutter, Hello Floors." [More]

Want People to Hear About Your Self Storage Facility? Win an Award!

by Holly Robinson November 21, 2011 7:13 PM
Getting started in business can be difficult. The challenges involved in getting it up and running, not to mention the act of day to day operations, can be daunting to handle. Throw in the arduous but vital task of advertising and it can be too much to handle! [More]

SpareFoot Sponsors a Clever Marketing Contest

by Winnie Hsiu November 17, 2011 6:04 PM
Last week, SpareFoot launched a social media contest for storage operators through its partner social media accounts. It is called The Best Self-Storage Marketing Idea Contest. Storage facility managers and owners are asked to share their most creative marketing ideas that could be used to get more people to rent units with them. Ideas could be tried and true ones or crazy ones they are thinking about and haven't tried just yet. [More]

Self Storage Industry Taking Full Advantage of the Web

by Tony Gonzalez November 11, 2011 6:37 PM
One of the toughest parts about running a business, self storage or otherwise, is deciding how to spend your advertising dollars. Do you want to go with commercials that only people that happen to be watching will see or a billboard that only folks will see that happen to drive by? [More]

Online Self Storage Directories Starting to Specialize

by Winnie Hsiu November 10, 2011 5:55 PM
When the Yellow Pages first started coming out back in 1886 they filled a very specific need. Thanks to the creation of this new-fangled communication device called the telephone there was a need for a directory of numbers or people and places that had phones. Over a century later the need for a directory remains, but the avenue by which people access it has changed. [More]

Is It Worth It for a Storage Facility to be on Google Plus?

by John Stevens November 10, 2011 11:40 AM
There's no doubt about it. A business in today's world cannot easily survive without using technology of some sort. But, businesses - especially self storage businesses -- have to determine whether or not the technology is worth putting in the time and effort and what their return of their investment will be. [More]

Self Storage Company Looking for a Jingle that can go Viral

by Kim Kilpatrick November 7, 2011 6:27 PM
If there is one thing that everyone in the world likes to do, whether they are any good at it or not, it is sing. We’ve all sung in the shower, during the National Anthem at ball games, while driving, or via the local karaoke bar. Shows like American Idol has made singing competitions almost become in vogue. [More]

Free Webinar for Florida Self Storage Association Members

by Winnie Hsiu November 4, 2011 11:24 AM
Danielle Toms and Michael Hopper of Mindful Management LLC will present a webinar "Innovative and Online Marketing for Single or Multi-Store Operators" for the members of the Florida Self Storage Association. It will be held November 15, 2011, at 1:00 p.m. eastern standard time. [More]

Use Your Business Marquee as a New Marketing Tactic

by Holly Robinson November 3, 2011 2:58 PM
A typical business marquee sign for a self storage facility might tell the hours that the office is open or that they sell boxes for moving. A Lock-It Self Storage in Charlotte, North Carolina, has come up with a new marketing tactic for using their business sign. They post short football related quips that are witty or sometimes takes a jab at local football teams. [More]
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