Contributing Editors

Self Storage Company Knows How to Appeal to the Locals

by Tony Gonzalez November 2, 2011 7:02 PM
Figuring out how to stand out can be difficult. In high school we all knew that kid with the crazy hair, the odd hat, or the odor that was left behind as he passed. For one reason or another they all stood out in our minds. That is something that businesses, self storage and otherwise, like to do as well (but in a good way; no stench). [More]

Self Storage Companies Excel in Getting There Message Across

by Holly Robinson November 1, 2011 6:32 PM
The key to any successful relationship is communication. Ask your spouse and they will likely agree with that. Most successful businesses, especially those in the self storage industry, would say the same when it comes to the relation they have with their customers. [More]

Chicago Self Storage Company Enlists Help to Improve Its Branding

by Tony Gonzalez October 31, 2011 4:52 PM
Branding is a marketing term that creates distinctive features for a company or a product that makes it easily identifiable from its competition. Branding can include features such as logos, color combinations, fonts, symbols, or catch phrases. It establishes qualities or characteristics that make a company different or special and makes it stand out in the market place.

LifeStorage in Chicago understands the benefits of establishing strong branding and has enlisted Smbolic to develop their brand. Symbolic is a strategic design and innovation firm with offices in Chicago, Atlanta, and Vancouver. [More]

It’s all in the Name for Self Storage Websites

by Kim Kilpatrick October 28, 2011 5:42 PM
One of the first things that every business tries to think of is a good, catchy name; one that lets people know who they are, what they do, and is one that is easy to remember. Who you and what you do are pretty important things for customers to know; however, if they can’t remember you it doesn’t matter. [More]

Website Makes Finding a Self Storage Facility Near You Easy

by Holly Robinson October 26, 2011 1:26 PM
Most sports fans will be familiar with the phrase ‘If you build it, he will come!’ from the 1989 movie Field of Dreams starring Kevin Costner, Ray Liotta, and James Earl Jones. While most people in a customer driven business like the self storage industry wishes that was all there is to it when it comes to being a success, it is not. You can build it, but if they don’t know that you have they will not come. [More]

2012 Summer Olympics Could be a Boon to Self Storage Facilities in London

by Tony Gonzalez October 24, 2011 5:16 PM
There are a few things that tend to get people’s feeling and sense of patriotism going like the Summer Olympics. When you see a person from your country dominate a field of athletes from around the world in a given event it’s understandable for fans/countrymen to stick their chests out a little bit more and smile. [More] Holds a Workshop in Chattanooga

by Kim Kilpatrick October 21, 2011 10:08 AM
Scott Meyers,a national Self Storage investment expert, will teach a workshop on investing in self storage facilities. The workshop will be held October 22nd at the Eastgate Complex, 5600 Brainerd Road, in Chattanooga, Tennessee. The event will begin at 9:00 a.m. [More]

A Possible Niche Self Storage Market Waiting to be Created?

by John Stevens October 20, 2011 7:10 PM
In a world where a good business idea is copied time and time again, it can be pivotal to the success of a business to find a way to stand out above the rest. Many self storage facilities have done just that by providing businesses with record storage. A number have also taken to specializing in wine storage as well. [More]

Another REIT Soon to Join the Self Storage Fray

by Winnie Hsiu October 18, 2011 5:37 PM
If there is one thing that can be counted on in the business world it is the fact that a good idea is going to be copied by others. It will not be copied by just a couple, but by as many people as possible until a market is saturated. As long as a business is profitable, what’s wrong with emulating success? [More]

Self Storage Company Getting Exclusive

by Winnie Hsiu October 6, 2011 7:55 PM
Whenever people here the term ‘exclusive’ they tend to imagine a high-end restaurant or country club that only lets in its version of the ‘right people.’ One self storage company has decided to be exclusive, but not in a way in where they’ll be excluding any people from renting a unit and becoming tenants. [More]
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