April 22, 2013 7:27 PM
Almost every time you turn around, there is something in the news about social media – and Facebook, Twitter, and YouTube are some of the big daddies on the playing field.
Facebook was founded in 2004 with over 1 billion users as of October 2012. YouTube was founded in 2005 and roughly 60 hours of video is uploaded to the site every single minute. Twitter was created in 2006 and has over 500 million registered users as of 2012. Many companies use these sites in their marketing campaigns. [More]
March 18, 2013 4:47 PM
In the fast food industry, people are accustomed to food handlers asking if they want fries with their order or if they want to super-size their meal. There are lots of options when eating out at a fast food place.
The self storage industry is similar to the fast food industry. Self storage customers look at all of the options that a facility offers. Is it convenient? Does it have the right size of unit that is needed? What is the monthly price of the unit? Is there is a move-in special? Answers to these questions help them select the facility that works best for them. [More]
March 15, 2013 5:38 PM
Businesses face many challenges when they convert from their existing software system to a completely different one. When the business has different facilities in different cities, the challenge becomes even greater.
American Self Storage recently faced – and overcame – those challenges. They have converted their legacy management software to the Self Storage Manager. That software system is now live in all of their facilities, which are located in California, Nevada, and Arizona. [More]
March 5, 2013 6:03 PM
In the pre-Internet days, people read newspapers to find out what was happening in the world. They read magazines on a wide variety of topics. Then came the Internet turning the print world topsy-turvy.
Today, people aren’t buying print versions of books, magazines, and newspapers like they used to. They want electronic versions that can be read on computers, smart phones, Kindles, iPads, and the like. [More]
February 22, 2013 6:01 PM
You’ve probably heard the expression “What goes around comes around.” That generally refers to how you treat people. If you are kind and nice, that treatment will come back around to you and you’ll be treated kindly. If you’re mean to others, that meanness will come back someway and somehow into your life.
In a way, that saying could be applied to technology. What goes around – and becomes common and standard in one area – will spread around the globe and become standard and common in other places around the world. [More]
January 22, 2013 3:13 PM
It is estimated that during 2013, sales of tablets will exceed 100 million globally. It is also estimated that this year will be the first year since 2001 when the sales of personal computers will be lower than the sales of the previous year. [More]
January 18, 2013 9:00 PM
Let’s say that you are the owner of multiple self storage facilities. Let’s say that you have facilities in Tupelo, Little Rock, one in Atlanta, and five throughout the state of California. The cost of flying to these various destinations to train managers and oversee your business can add up fast. What is a cheaper and more effective way to meet with your employees and to provide training to those that are spread across large distances?
Do video conferencing. [More]
January 14, 2013 12:53 PM
The Nevada self Storage Association recently elected Joshua Steimle as a board member. Steimle is the CEO of Full Occupancy, a self storage web design and online marketing firm. He will be the chairman of the technology committee. Steimle has over 15 years of experience in search engine optimization, online marketing, and web design. [More]
January 9, 2013 6:48 PM
There has been a lot in the news lately about technology, social media, and search engine optimization for businesses. 21st Century Storage, based in Aspen, Colorado, is adding to that news. They recently hired MWI, a SEO and web design firm located in Salt Lake City, Utah, to redesign their website. MWI will also provide SEO and Internet marketing services to 21st Century Storage. [More]
December 31, 2012 11:24 AM
The world has changed over the last decade. Because of these changes, the usual marketing methods such as newspaper, TV, and yellow page ads are not as effective as they once were. Because of these changing times, marketing strategies need to change, too. Businesses need to market where their prospective customers are – and that is online. [More]