Contributing Editors

Optimize Your Self Storage YouTube Video

by Holly Robinson December 31, 2012 11:24 AM
The world has changed over the last decade. Because of these changes, the usual marketing methods such as newspaper, TV, and yellow page ads are not as effective as they once were. Because of these changing times, marketing strategies need to change, too. Businesses need to market where their prospective customers are – and that is online. [More]

Extra Space Storage Implements Centershift's Store(TM) Enterprise

by Tony Gonzalez December 7, 2012 9:55 PM
Companies in today’s world have many things that they have to take into consideration when making decisions about incorporating new business management technology. Should they have the software written ‘in-house’ (employee software programmers to work for them and write the program)? Should they hire an outside technology company? Should they have a desktop-based software? Should they use a ‘cloud-based’ technology? Should they incorporate customer relations management features in with accounting processes or would separate databases be best? And, how do they collect data and run reports so that they can use it as a basis for their business strategies? [More]

Use Mobile Coupons in Your Marketing Efforts

by Holly Robinson November 28, 2012 6:20 PM
Not too long ago, I stood in a long line at Bed Bath and Beyond to purchase a wedding present. I was in a hurry. When I finally got to the check out counter, I realized that I left my 20% off coupon in the car. I mentally debated whether the little bit of savings I would get from using the coupon was worth the hassle of running out to my car and then standing in the long line again. I decided it wasn’t so I bought my item without using the coupon. I saved time but not money. [More]

Use QR Codes to Market Your Self Storage Business

by Holly Robinson September 14, 2012 6:47 PM
QR codes (short for “quick response”) -- you’ve probably seen them around because they are popping up everywhere you look. They are those little squares with a funky black and white pattern inside. They are cousin to the bar code.

You use a QR code reader on your smart phone (and your phone needs to have a camera) to scan the square and read the information in the code. That information can contain a variety of information: a link to a video, webpage, document, picture, graphic, or just plain text. [More]

E-SoftSys Releases New Version of Self Storage Manager Program

by Holly Robinson September 7, 2012 6:06 PM
E-SoftSys provides products and services for the self storage industry. They have a software program, Self Storage Manager, that helps owners and managers of self storage facilities to efficiently run their business. Recently, they released version 3.2 of their Self Storage Manager software program and their e-CRM module (customer relationship management).

They aggressively seek feedback from their customers. They use this information to improve their product and have incorporated many of the suggestions into their updated software program. Because of all of the input, this version contains over 70 new features. [More]

Self Storage Aggregator Wants to Appeal to a Wider Audience

by Holly Robinson July 27, 2012 10:06 PM
To succeed in business you need a product that is appealing to not just a core group of people, but one that a broad cross-section of the populace could be drawn to. While a core group ensures a base level of business, the wider a business’s demographic the better its chances will be to become profitable. [More]

Self Storage Company Goes Off the Grid

by Tony Gonzalez July 24, 2012 7:37 PM
Normally whenever you here about someone or something going off the grid it’s because they are a part of some super-secret anti-government militia or because they work for the government as a secret-agent man (at least that’s how it is in the movies). There is, however, a more logical and danger-free meaning to the phrase when used outside of the cinema. [More]

SpareFoot Adds in the Cloud Features to Their Business

by Winnie Hsiu June 15, 2012 5:45 PM
In the early days of technology, software programs were installed on individual desktop computers. That was the rage. That was how things were done. As technology, software, and networking capabilities grew, companies, school, and enterprises put the software on a file server. People didn’t have the software installed on their individual machine. They accessed the software programs on the file server. [More]

Inside Self Storage Hosts a Free Webinar on Evaluating Facility-Management Software

by Kim Kilpatrick June 13, 2012 7:10 PM
In the field of education, Marc Prensky used the phrase ‘digital native’ in an article that he wrote at the turn of this century. He used this phrase in reference to students who were born in a digital world and who have grown up not knowing anything different. Digital natives have spent their entire lives immersed in computers, MP3 players, video games, cell phones, and a host of other technological gadgets. [More]

Security is More Than Just Security in the Self Storage Industry

by Tony Gonzalez June 11, 2012 7:26 PM
How many times have you seen a movie or television show where criminals/ terrorists/ all-around bad guys either make use of a self storage unit or break into one? At the same time how often do the authorities end up finding something or someone in a self storage unit? [More]
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