In this economy, it’s hard to find a more pleasing topic to a storage facility owner than how to increase revenue. A free webinar on Nov. 10, 2010 at 2 p.m. ET will answer just that question by addressing the importance of tracking and measuring conversion ratios to improve overall revenue.
Webinar topics will include: How to sell on the phone and in person, techniques for closing the sale, the importance of conversion ratios, improving revenue by tracking and measuring conversion ratios, and the importance of traffic source.
M. Anne Ballard, also known as “the hat lady,” is highly recognized and respected in the self storage industry and will present the webinar entitled, “Converting Your Traffic, Calls and Walk-Ins into Move-Ins.” She is president and founder of Universal Management Co. and a frequent speaker at industry conferences such as the Inside Self-Storage World Expo. Recently she published a book entitled “The Hat Lady Speaks: Marketing Self Storage.”
The webinar is part of an on-going Mini-Storage Messenger Self-Storage Webinar Series that offers informational monthly webinars free for the self storage industry. For more information on the webinar or to register, go to www. ministoragemessenger.com. The webinar requires registration. Mini-Storage Messenger is the leading monthly trade magazine that covers not just the U.S. storage industry, but also the global self storage industry. Other publications include The Self-Storage Buyer’s Guide, the Self-Storage Development Handbook, the Self-Storage Almanac, Self-Storage Canada, RV & Boat Storage Today, Mobile Self-Storage Magazine, and Self-Storage Now!
Ballard’s company is a full-service self storage management company owned and operated by Ballard and Norma Taylor. Together they have almost fifty years of professional management and marketing experience. Universal Management’s mission is to maximize profits for owners through day-to-day operations, supervision, and marketing and training services for self storage managers. Universal Management specializes in full-service management, design, marketing, development services, feasibility studies, global consulting and training for self storage facilities. Ballard founded Universal more than 15 years ago.
The webinar’s featured speaker has impressive credentials. Storage facility owners and managers will likely be given a wealth of information that should give them the tools to improve the inner workings of their business and therefore increase earnings – something on the forefront of every business owner’s mind in this tough economic climate.
Sources Used:
“Self-Storage Marketing and Conversion Ratios the Focus of MiniCo Webinar by “Hat Lady” Anne Ballard. Mini-Storage Messenger. Nov. 3, 2010.
“Ballard Presents Free Webinar on Converting Self-Storage Traffic, Calls and Walk-Ins Renters.” Inside Self-Storage. Nov. 4, 2010.