by John Stevens
December 1, 2010 2:23 PM
When it comes to starting a new business or keeping a current one afloat it helps to have a stable customer base to count on. Having a certain level of consistent or repeat business you can count on makes it easier to plan what marketing efforts you will employ in hopes of creating more business. Identifying those niche markets and taking advantage of them can be the difference between failure and success.
For self storage companies identifying those markets can make success much easier to come by. If you can identify a certain level of customers that will always use your facility for a certain number of months you can maximize your marketing dollars to take up the slack in the months where business is the slowest.
Lock Up Self Storage in Florida is aware that they are located in an area where there are many people that live there just part of the year to avoid the much harsher winter months where they call home. To entice as many of the winter residents as they can they have offered two free months of storage when people sign up for a 12-month term.
“When you arrive at your winter Florida residence ready to relax and soak up some sun, the last thing you want to deal with is overwhelming clutter,” says Andrea Carnes, Vice President of Operations for The Lock Up Self Storage. “So, instead of just living with the mess and wishing you had an extra closet… let us be your closet!”
Another niche market that stands to be a great source of business for self storage facilities are university students. University and college kids often find at the end of the semester that they have accumulated much more stuff than they thought over the last few months. When it is time to move out of the dorms and go home for the summer they often find that they have much more stuff than can fit in their vehicles.
That’s where a self storage facility can step in and provide a much-needed service. Some companies like Flexistore in the United Kingdom are marketing to those students. They even take the convenience angle a step further by providing mobile self storage service.
“Flexistore are endeavoring to promote their service to students so that they can enjoy our cost-effective deal on all self storage - we have many secure storage centers throughout the country and we are well equipped to manage their goods in a safe and effective manner,” said a company spokesperson.
Sources Used:
Flexistore Invite Students to Enjoy Their Incredible Self Storage Prices!
Florida Empty Nesters Flock to The Lock Up Self Storage for Spectacular Winter Savings