Every holiday season, storage facility owners and operators see a surge in business from people who need extra space each year, possibly even using that space to store and wrap gifts. But there are top strategies self storage owners can take to turn the holiday surge into a permanent surge of business.
More people are doing their holiday shopping online and along with that Internet trend is a phenomenon known as Cyber Monday which occurs after Black Friday when, right after Thanksgiving, people have shopped „til they‟ve dropped. After the shopping sprees across the nation have ended, storage facilities see a surge in rentals, whether that be because people would like a place to stash presents or people need a place to put the old TV and couches.
The holidays are a perfect time to market your business. You should optimize your SEO marketing campaign as well as your links to social media websites to get the word out about your storage business. Promotions and works for charities such as Toys for Tots can also drum up a lot of business. Below, are some reasons you can use to market your storage company to customers during the holiday season.
At this time of year, there are some points you can stress to customers on your website or through Web announcements that might make them think of purchasing storage. One of those is to say that after the holidays, décor and lights can be safely stored rather than risk having them damaged and buying new ones. Also, after the holidays, those big artificial trees can take up a lot of space in the garage or attic. Storing decorations in attics or garages can be hazardous since they may have pests that can tear apart or contaminate beloved belongings. Also, these spaces can have high temperatures or humidity levels that can damage fragile decorations. Storage units are temperature controlled and locked securely so no pests can get in.
Tell customers that before the holidays, storage units are a great place to store gifts, especially bulky ones. Having a storage unit is also a crafty way to keep curious little eyes from finding gifts and then ruining the surprise. Wrapping paper is another space hog. Holiday paper is only used once a year, but add in tissue paper and bows and the boxes get pretty big. Ease of access is another consideration, as many storage facilities have extended hours during the holidays. Also, only the wanted decorations can be taken out of storage and the rest left in. Many people rotate decorations or simply buy new ones and want to keep the old ones in storage.
If marketed at the right time, which happens to be before and after the holidays, you can see a strong spike in your business. Potential customers are looking for solutions, especially when they have bought new decorations but can‟t seem to part with the ones from the past – possibly for sentimental reasons. Using the social Web sites like Facebook and Twitter and updating SEO can drive business even higher in this tech savvy generation. More and more reservations are made online each year. Use the Internet during the holiday season, which is one of the best times of year to make your business grow.
Source Used:
Ervin, Michelle. “Ten Tips for Holiday Self Storage Marketing.” Buzzle.com. Dec. 15, 2010.