Syndication is the buzz word in cyberspace lately. It can drive potential customers quickly to your storage website by linking it to thousands of related websites, such as real estate. USstoragesearch.com, a self storage directory featuring about 12,000 member facilities, recently launched its Self Storage Syndication Program, which continuously broadcasts new information from any participating self storage website to receiving sites, making the storage facility business more attractive and accessible to users.
Mike Jones, USstoragesearch.com's Vice President of Operations, explained his company's self storage syndication program. “Take a Real estate website for example. Real estate brokers know that when visitors leave their site their next stop may be a site to assist them in with related needs such as boxes, movers, storage, new schools, change of address forms or utility hook-up forms. Your typical real estate broker probably wouldn't mind helping their customers find this information but know that a) it is a costly & complicated process to compile all of this information and b) if they provide poor information they could actually be doing a disservice to their customers."
Syndication is widely known as RSS, Really Simple Syndication. It is a Web feed format used to publish frequently updated information, such as blog entries, promotions, news, audio and video. It has become critical to online marketing now that many Web users are becoming wary of providing personal information for marketing e-mails or newsletters. Subscribing to a feed instead is quick and easy. It gives the impression of immediacy to potential and current customers, making it more attractive to users. Potential customers, while using a related participating site, will see your business listing and likely click on the link because finding storage is on their “to do” list.
“When your customer is done completing the business they came to do, they are most likely moving on to another website that can help them complete the next task they have in front of them,” Jones said. “Our syndication program is a 'win- win' all the way around. Our members have the opportunity to have their listings viewed in hundreds of different places. Our syndication partners have the opportunity to keep visitors on their sites longer and coming back more often. Finally, visitors to our syndication partner websites have an opportunity to complete more of their daily business in one place.”
Nick Bilava, USstoragesearch.com‟s Director of Sales & Marketing stated “USstoragesearch.com has been working over the last year on building a network of partner and affiliate websites that will begin displaying listings of all USstoragesearch.com members who participate in the syndication program on our partner's websites. The partner sites utilizing our self storage directory include sites directly tied to the storage industry, like moving company websites, and those that are indirectly related to our industry, like real estate and apartment websites, targeted local directories, etc. Each of our partner sites has a well established web footprint, strong traffic and a loyal following. Our partner websites were chosen with care to reflect the same professionalism, integrity and trust that we have built in USstoragesearch.com."
Participating members of the new USstoragesearch.com syndication program enables their listings to be viewed by more than six million new visitors each month. Bilava feels that “the increased visibility for our members' self storage facilities not only will bring new tenants but will continue to increase the brand equity our members are working so hard to build and that our comprehensive online marketing program provides.”
Member storage facilities will be at the forefront of a potential customer's mind when they continually see the storage website listed on other multiple sites. Partner sites featuring updated feed from participating storage facilities is a quick and easy way for website visitors to gain interest in the company and hopefully become customers.
Sources Used:
“USstoragesearch.com Prepares to Launch Self Storage Syndication Program.” PRWeb. Sept. 23, 2010.