Nowadays, the first place potential customers look to for finding a self storage facility is the web. This means self storage operators should make their website as eye-catching , accessible and informative as possible. Often taking advantage of a marketing company or joining a self storage directory or online marketplace are great options. Social media is also growing in prevalence on self storage websites and businesses should consider using RSS (Real Simple Sindication) of blog entries and social media such as Twitter and Facebook to attract new customers.
A-1 Self Storage with facilities across New Jersey just enlisted the help of web design company CMDS to redesign its site to be more sleek, attractive and user-friendly. They are a good example of how a web-based marketing company, especially one aimed at the self storage industry, can generate new business.
“We looked at the old website and envisioned ways to make improvements to attract more attention,” said the president and founder of CMDS, Christopher Mulvaney, who was eager to take on the redesign project. “We wanted to make the site visually appealing to visitors while also being easy to navigate for users. Because of our abilities, I knew a simple redesign would spike their online inquiries.”
CMDS worked hard to find redesigns for A-1’s website and hopes to generate more Internet-based clients for the company. “I worked with Mulvaney on the new design to help set it apart from the antiquated designs of competitors,” said CMDS’ graphic designer Walter Devo. “A-1 Self Storage has an advantage webased on the design alone.”
Often web designers will add Flash capabilities to a redesign of a website, enabling a stream of photos to be rotated through. This is a great tool for showing off the look and feel of the outside and inside of your storage facility. Marketing companies can also improve SEO (Search Engine Optimization) so your site appears higher on search engines like Google and Yahoo. They are also effective to set up a system of automatic e-mails sent to customers about special promotions for enlisting friends and family into using your self storage business.
MWI, a web design marketing company like CMDS, offers website redesign and web development specifically angled at the self storage industry. It recently worked with Price Self Storage. Services include SEO, search engine marketing and web design. The company manages 14 self storage facilties in the San Diego area and other areas in California. The company endorses using Flash, self storage management software, and even content management systems so storage operators can make their own quick and easy updates to their website. This comes in handy when offering online coupons or other promotions.
There are always new customers to be found and a sparkling, updated website could likely be the way to attract new business. There are many resources, services, and marketing companies available to help your self storage business improve its appearance and usability on the web.
The Internet is a great medium to show off the unique features and quality of your business. Taking advantage of all the web development options out there can improve your business’ appearance and generate new customers in the quickest fashion.
Sources Used:
“Web Design Company CMDS Launches Newly Designed Site for Jersey City Self Storage Company.” PRWeb. Jan.5, 2011.