A Web page is only the beginning of an online marketing presence. Being part of a self storage search engine like Sparefoot.com and taking part in a social media outlet such as Facebook are among other aspects that make up an Internet campaign. Some self storage operators choose to hire a marketing company to handle the myriad of dimensions to online marketing. But what if these companies are hiding secrets of the game?
International self storage marketing expert Derek Naylor will be revealing the underside of marketing companies who may be keeping secrets regarding online marketing strategies from their clients. A free webinar, “Four Highly Guarded Secrets Your Internet Marketing Company Hopes You Never Discover” will be presented on March 9, 2011. Naylor, president of Storage Marketing Solutions will provide tips for evaluating online marketing companies by identifying the strategies that will likely work and those that should be avoided. Topics will include:
• Reducing your pay-per-click rate by more than 50% with the same results
• Which metrics actually matter and which are misleading
• The free tool that you might be getting charged for
• The sales pitch that should make you questions a marketing company’s intentions
• Why Internet marketing is not the only solution
Tracking different variables is one way you can get a better idea how well your marketing efforts are working. Move-ins are one of the more important factors to track especially in relation to certain promotions or other events. And tracking how long a customer stays can help you figure out where advertising efforts are being most effective.
The webinar will be sponsored by Storage Marketing Solutions and moderated by MiniCo Publisher Poppy Behrens as part of the Mini Storage Messenger Self-Storage Webinar Series. Online registration is required for this free live event.
MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Construction & Renovation Handbook,” and the “Self Storage Buyer’s Guide.”
Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing specialty insurance programs, informative publications and valuable products and services created expressly for the self storage industry.
Sources Used:
“World-Renowned Self-Storage Marketing Expert Presents Webinar on the Four Closely Guarded Secrets Your Internet Marketing Company Hopes You Never Discover.” PR.com. March 2, 2011.