When people go in to business, it is not uncommon to hear them say that they want to be the best at what they are doing and will become the No 1 in the land at their chosen specialty. As lofty and worthy a goal as it is, it does not matter a whole lot if people still don’t know that you exist. How do you beat the guys with an inferior product and a bigger marketing budget?
Easy, by simply being the best at what you do and letting someone else do the talking for you.
Many industries, including the self storage industry will have annual awards that they give out to members of the business community that prove to be among the best at what they do during the preceding year. They are often done on a national, regional, state, and local level. When industry awards are handed out the ceremony, or at least the winner, often gets covered by the press.
Since everyone likes a winner, the good press can only work to boost the number of new tenants your facility stands to get after receiving recognition for being the best at what they do.
Amazing Spaces in the Woodlands, TX, has firsthand experience at what being the best can do for your self storage facility’s bottom line. For the second year in a row Amazing Spaces has been named the best Storage or Self Storage facility in the Woodlands area.
“Our entire Amazing Spaces team is once again honored to have been awarded The Best in Storage for 2011 by area residents,” said Angela Vaughn, the manager of The Woodlands Amazing Spaces. “Our customers are truly the Best of The Woodlands, and we are committed to continue delivering the highest quality of service and value in The Woodlands area!”
Their victory is due to the many people within the community that went online and voted for Amazing Spaces at the site WoodlandsOnline.com. For the second year in a row The Woodlands area Amazing Spaces received top honors as the best self storage facility in the area.
Awards are great and the little plaque they give you to hang up in the office is real nice, but how does this help combat those inferior places with incredibly large marketing budgets?
The results are all posted online at the WoodlandsOnline.com. The site averages approximately 330,000 visits per month in a community that has about 150,000 people living in it.
How is that for exposure?
Sources Used:
“Amazing Spaces Named Best of the Woodlands in Storage Category for Second Year in a Row.” PR.com; 29 March 2011.
“Industry Awards Create Buzz for Your Business.” Entrepreneur.com; 20 July 2010.