There is one thing that they will tell you on the first day of business school no matter where you go—you have to spend money to make money. It is virtually impossible not to spend something whether it is on advertising, labor, merchandise, or any number of things. However, what they don’t always tell you that if done right, giving away money can help you make it as well.
Give away money? Are you nuts?--absolutely not. Serious?--yes.
A great way to make our business well known to the public at large and/or the industry is to sponsor things within the community you want exposure.
USSelfStorageLocator.com, a self storage search engine, has latched onto the concept by supporting Casino Night for the Florida Self Storage Association Educational Conference and Expo coming up May 11-13.
Everyone, no matter what your industry is, knows the value in conferences like this. Not only do you get the chance to learn about the latest and greatest innovations preparing to take the Florida self storage scene by storm, but you get the chance to mingle and network with other self storage industry professionals.
“After having a presence at the Inside Self Storage World Expo in Las Vegas, the Self Storage Association Convention and Expo in Charlotte and being a Florida-based company, we are proud to co-sponsor the leading self storage association in Florida," says USSelfStorageLocator.com's CEO, Victor Dante.
The good people at USSelfStorageLocator.com are donating an I-Pad 2 to go to the grand prize winner of the night. Now how can you better ingratiate yourself with your peers than to help them gamble, offer a really cool prize and all while they get to chalk it up to a business expense!
Most sponsorship ideas are geared towards getting the attention of potential clients, not peers. SmartStop Self Storage recently signed on to become the presenting sponsor for the TMK Cycling Team in 2011.
"Professional cycling is a relatively underappreciated sport in America and TMK does a fantastic job of giving young riders the experience and the resources they need to pursue their dreams," said H. Michael Schwartz, chairman and CEO of Strategic Storage Trust, Inc. (of which SmartStop Self Storage is the retail brand of).
Sources Used:
“USSelfStorageLocator.com is a Proud Sponsor of "Casino Night" at the Florida Self Storage Association 2011 Educational Conference & Expo.” 24-7 Press Release; 22 April 2011.
“Sponsoring Sports a Good Way to Get Great Exposure.” Self Storage Industry News; 27 April 2011.