Two webinars are gearing up that focus on the Internet and are part of the Mini-Storage Messenger Self Storage Webinar Series which offers informative monthly webinars free of charge to self storage professionals. One will provide tools for creating an effective online presence for a self-storage facility and the other will address online marketing issues such as consumers’ reliance on smartphones and the explosion and growing relevance of social media.
On June 8, Mario Feghali, co-founder and COO of SpareFoot.com, will host “Five Common Web Site Mistakes and How to Avoid Them,” which will the following topics:
-Online Presence: Perception vs. Reality
-Having a Web Site is Just the Start
-Getting Traffic: How and How Much Money?
-Ongoing Optimization: It’s a Must
SpareFoot.com is a free self-storage locator site operating nationwide with more than 80,000 monthly visitors. The first place potential customers look to for finding a self storage facility is the web. This means self storage operators should make their website as eye-catching , accessible and informative as possible. Often taking advantage of a marketing company or joining a self storage directory or online marketplace are great options. Social media is also growing in prevalence on self storage websites and businesses should consider using RSS (Real Simple Syndication) of blog entries and social media such as Twitter and Facebook to attract new customers.
On June 22, a free webinar hosted by Derek M. Naylor, President of Storage Marketing Solutions, will address the explosion and growing relevance of social media as well as online marketing issues such as consumers’ reliance on smartphones. “Mobile, Social and Local Online Marketing: The Rapidly Approaching Shift in Online Marketing,” will provide the tools to gain the competitive edge by going mobile, social and local with online marketing efforts. The webinar will be sponsored by Storage Marketing Solutions and moderated by MiniCo Publisher Poppy Behrens. Topics will include the following:
-Why Google might finally get the beating it deserves
-How social media is now more relevant than ever
-What mobile marketing is and how to beat your competitors at it
-What local search marketing is, how that game has changed over the past year, and what to do about it
-How to accomplish all this at a world-class level without wasting a single penny or worrying about wasting time on Facebook all day
Both webinars are part of the Mini Storage Messenger Self-Storage Webinar Series. For more information or to register, visit Mini-Storage Messenger. Online registration is required for the free live events.
Sources Used:
“SpareFoot.com’s Mario Feghali Offers Tips for Effective Self-Storage Facility Web Sites as Host of Upcoming MiniCo Webinar.” PR.com. June 6, 2011.
“Tools for Marketing Online and Via Social Media the Topic of MiniCo Webinar by Self Storage Marketing Expert Derek Naylor.” PR.com. June 6, 2011.
Robinson, Holly. “Web Marketing Firms and Social Media Great Ways to Drive More Business For Self Storage.” Self Storage Industry News. Jan. 13, 2011.