Cutting Edge is the Key to Success in Self Storage

One of the most common frustrations that users of electronics have is that what they buy, thinking it is cutting edge, quickly becomes just the opposite in a matter of months. If the electronics are for personal use, people tend to overlook it (unless they absolutely must have the latest toys and gadgets), but for the business world not being on the cutting edge can mean the difference between success and failure.

In the self storage industry, much like many other industries, the key to success has many different facets to it, but a very important one is having technology that is not only the latest, but in front of your competitors.

Such is the case for a small hand full of self storage facilities that were able to obtain one of G5’s invitations to test drive their new mobile marketing software called the G5 Mobile Premium Early Adopter Program (EAP) before it becomes available to the public at large.

“Mobile Premium was designed to help our clients meet their business objectives,” said G5 CEO Dan Hobin. “The Early Adopter program will give us invaluable feedback that will help us address our clients’ needs.”

The product is essentially the next big thing in mobile marketing solutions. What it will do is help self storage companies become easier to find via the web as well as create more leads that can be easily converted into new tenants. It will also monitor and track all relevant data in regards to traffic, leads, new tenants, etc. in order to help self storage facilities alter their marketing plans if they are not working.

“We are thrilled to be among the first to have a G5 Mobile website,” said Pat Reilly, President at Urban Self Storage. “Our new site will drive more leads and more leases, and this program allows us to provide input that will ultimately enhance the final product.”

Marketing is not the only purpose to which many self storage companies use modern technology. There are a number of companies that use rental management software to assist them in the day to day to running of their self storage facilities. As with a mobile marketing solution like EAP the more up to date these management software solutions are the better.

Lock It Up Self Storage has upgraded their software solution from RentPlus to Centershift Store Advantage, a program that is capable of doing what RentPlus did and so much more.

“Centershift is excited to add the largest privately held self storage operator in Ohio to our client list. Lock It Up is a professionally run organization with great people, they, like us, have a desire to offer unique solutions and excellent customer service,” said Terry Bagley President and CEO of Centershift.



 
Sources Used:

“G5 Early Adopter Program for Self Storage Sells Out.” Financial Post; 15 June 2011.

“Lock It Up Self Storage Converts to Centershift Store(TM) Advantage.” PRWeb; 11 June 2011.