by Kim Kilpatrick
August 10, 2011 7:01 PM
Many years ago when computers cost even more than they do now and did a whole lot less, consumers were led to believe that computers are our friends. Movies like 1983’s War Games with Mathew Broderick tried to get us to believe computers just wanted to play tic tac toe and destroy the world. Fast forward to modern times and technology has become as integral a part of our lives as food and water.
There is not a business in the world that could not and likely does not benefit from the use of modern technology. The internet has opened a door to a whole new style of marketing and advertising thanks to social media. Gone are the days where a company had to get listed in the Yellow Pages. Now they just need to have a website, Facebook page, and a Twitter account.
One such product geared towards mobile marketing solutions was introduced to the market via an early release program in June, the G5 Mobile Premium.
“We are thrilled to be among the first to have a G5 Mobile website,” said Pat Reilly, President at Urban Self Storage. “Our new site will drive more leads and more leases, and this program allows us to provide input that will ultimately enhance the final product.”
Marketing and advertising are not the only ways in which the self storage industry has benefitted thanks to modern technology. Different companies have released software to help managers and owners of self storage businesses operate the facility.
For example, E-SoftSys has developed software that they call ‘Self Storage Manager’ to basically do what the name says, manage the self storage facility. Recently they announced the release of an updated version of the Customer Relations Management add-on, e-CRM.
"The success of our CRM module exemplifies the forward direction E-SoftSys has taken with respect to self-storage management software, as well as our commitment to utilizing the latest technology to improve business processes for our clients. The release of Version 2.0 builds upon the superior functionality of e-CRM, making it an even more effective customer relationship management tool, and it strengthens our position as a leader in the self-storage industry," said Kat Shenoy, President and CEO of E-SoftSys.
What the add-on basically does is assist self storage operators with every aspect of the business in which they interact with the customers, from the moment a customer shows interest in renting a unit to following up with them once they have become tenants. The software is just as good for use with companies that own multiple facilities or for stand-alone ones.
As technology continues to advance, the things it will be able to for self storage owners and operators will be mind boggling.
Sources Used:
“E-SoftSys Releases Version 2.0 of e-CRM Add-on Module for Self Storage Manager Software Program.” The Sacramento Bee; 10 August 2011.
“Cutting Edge is the Key to Success in Self Storage.” Self Storage Industry News; 16 June 2011.