Everyone knows that guy that can’t stop talking about himself. At first they don’t mind him, but after a while people get tired of hearing him sing his own praises so much. However, if he were to sing the praises of someone else, than people would take notice.
A similar concept can be applied to businesses like the self storage industry. Advertising and marketing is what drives business so talking about one’s self storage facility is something that owners have to do. The problem when it comes to advertising is that viewers tend to tune it out if it tends to say the same thing all the time.
One way in which many self storage companies do market themselves is by marketing someone else.
Everyone likes to be tied to a champion. Being associated with one is definitely good for one’s image. SmartStop Self Storage will be the beneficiary of that association thanks to their relationship with Team Mountain Khakis Cycling Team (TMK).
TMK Cycling won the USA CRITS Championship Series for the third year in a row, locking up the title after Luke Keough placed third in the TD Bank Mayor’s Cup in Boston on September 25, 2011.
"We're very proud of our association with Luke Keough, team captain Adam Myerson and the entire Team Mountain Khaki's p/b SmartStop team," said H. Michael Schwartz, chairman and CEO of SSTI of whom SmartStop Self Storage is the retail brand for. "We share their great work ethic, passion for perfection and commitment to victory."
San Diego Self Storage (SSSS) takes a different approach to the concept. Probably the next best thing to sponsoring a championship team is giving support to a worthwhile charity. People love champions, but they also love people (and businesses) that are willing to give of themselves for the sake of helping others less fortunate than them.
SSSS has agreed to sponsor the 18th Annual International Relief Teams “Gifts of Hope Gala” on October 22, 2011. Funds raised through the event will go to benefit ‘’Medicines for Children,” a charity fund that helps children in third world countries much needed medicine as well as other activities that International Relief Team is engaged in.
“…San Diego Self Storage is at the forefront of disaster relief in California by donating storage space to victims of wildfires and other natural disasters and our sponsorship of this event helps us expand our philanthropic reach into global territories...,” said Tony Carr, managing member of SSSS.
“San Diego Self Storage Sponsors 18th Annual International Relief Teams Gala.” Online PR Media; 04 October 2011.
“Team Mountain Khakis Cycling Team, Presented by SmartStop(TM) Self Storage, Wins Third Straight USA CRITS Title.” MarketWatch; 04 October 2011.