The key to any successful relationship is communication. Ask your spouse and they will likely agree with that. Most successful businesses, especially those in the self storage industry, would say the same when it comes to the relation they have with their customers.
For the self storage industry, communication is often the key to success. Managers need to let owners know about issues as they pop up. Ownership needs to communicate changes in policy in an effective manner as well. Perhaps most important though is the way the facility communicates to its customer base.
In an industry like the self storage one where everyone provides essentially the same base product, it is vital to make sure that the name of your facility is communicated to the general public as effectively as possible. A new website that recently launched is geared towards helping all self storage facilities do just that by making them easy to find.
ChicagoLandStorage.com is an online directory that helps people find any of the 800+ self storage facilities in the general Chicago area.
“…Although there are hundreds of Chicago storage options we wanted to return the most relevant and helpful results so while a search for 60804 Self Storage could return more than 400 results on a national self storage website we limited our results to just the closest results within 10 miles,” Allison Grace, Marketing Director for Chicagoland Storage said.
While sites like that help all self storage facilities in that given area communicate effectively with potential tenants, the better a self storage facility can do it on their own the more likely they are to succeed.
Storage Post Self Storage was recently recognized for its skill in communication by the International Association of Business Communicators. The company was recognized for its 2010 Operational Excellence Corporate Identity Brochure by being awarded with a Silver Flame Award presented at the Golden Flame Award Gala on October 27, 2011.
"It's an honor to receive an IABC Flame Award, particularly considering the talented communications market within metroAtlanta and the southeast. We look forward to additional success in our approach to branding self storage," said Susie O'Connell, Storage Post's vice president of communications.
The purpose of the brochure was to inform the other members of the self storage industry to some of the changes which Storage Post Self Storage had recently undergone including an expanded business model and new leadership.
Sources Used:
“Storage Post presented with Silver Flame Award at the Golden Flame Awards Gala.” PRNewswire.com; 01 November 2011.
“ChicagoLandStorage.com Helps Chicagoans Find Chicago Storage.” PRWeb; 31 October 2011.