Getting started in business can be difficult. The challenges involved in getting it up and running, not to mention the act of day-to-day operations, can be daunting to handle. Throw in the arduous but vital task of advertising and it can be too much to handle!
Although there is no substitute for actual advertising, it can be helpful if you can get some for free. One of the easiest ways to get some free advertising is to be the best at what you do; be so good that someone will want to give you an award and recognize you for your excellence.
This is a concept that various members of the self storage industry take advantage of on a regular basis.
Take Affordable Storage Solutions in Pueblo, Colorado, for example. Recently they were recognized by a leading industry publication for being one of the best self storage facilities in the country (top 100).
Now if you are a person in need of self storage space in Pueblo, Colorado, and you have one of the best facilities in the country and a handful of other facilities (that appear fine) to choose from, which one are you going to take? The nationally recognized one, of course!
Amazing Spaces in Houston, Texas, is no stranger to receiving accolades either (and has the press clippings to prove it). Last October they were named as one of the top 100 self storage operators in the country by an industry publication, much like Affordable Storage Solutions was.
“I was thrilled to hear the news that we made the Top Operators list. As a company we are looking forward to continued growth in the years to come. We are always looking at markets to expand in and ways to assist our customers’ storage and moving supply needs,” Amazing Spaces Vice President Kathy Tautenhahn says.
LifeStorage, a self storage facility in Mokena, Illinois, can appreciate the press that comes with recognition as well. In September they were recognized by the local Community Affairs Commission just for being pretty. They received a Beautification Award for the attractive and well-kept appearance of the facility.
“I’m happy that we have been able to present our company in a good light, and honored to be one of the few selected [32 of over 700 businesses] for this award. I hope that the Beautification Award will help our reputation and be proof that LifeStorage cares about quality,” Corey Tolbert, one of the facility managers said.
Sources Used:
“Storage Company Honored.” Chieftan.com; 21 November 2011.
“Amazing Spaces Named 98th Top Operator Out of Over 30,000 Self Storage Operators Nationally.” PR.com; 07 October 2011.
“LifeStorage of Mokena to Receive Beautification Award.” Inside Self Storage; 29 September 2011.