February 24, 2012 6:04 PM
What do you get when you cross an innovative self storage business with an innovative audio/video marketing company? You get a brilliantly colored LED digital billboard that promotes a self storage business like no other billboard can.
Storage Post is a leading self storage business with over 30 facilities in New York, New Jersey, Georgia, and Louisiana. Headquartered in Atlanta, Georgia, the Storage Post executive leadership team has more than 55 years in the industry. One of their commitments is to develop technologically-advanced self storage facilities. And it looks like they are also developing technologically-advanced marketing ideas to promote their business.
Storage Post recently erected a massive LED digital billboard at their facility in the Bronx. The sign measures eleven and-a-half feet high by seventeen and-a-half long. It is capable of 144 quadrillion colors and has a brightness of 8,400 nits. That’s a lot of color and light! (A nit is a measure of light -- or luminance -- emitted per unit area. Computer desktop monitors have a luminance of 200 to 300. This sign is over 20 times brighter than a typical monitor.) The display animation can easily be changed to show a variety of messages, monthly specials, and animations.
This billboard overlooks a major interstate highway in New York City and is seen daily by hundreds of passing motorists. It can even be seen across the river into Manhattan. Storage Post estimates that this digital sign has lower costs and more flexibility than direct mail marketing or a static billboard.
Spectrio, the company that created the digital display for Storage Post, has done a fabulous job with the animation on the sign. One of the animations includes a very realistic looking storage unit door rolling up and another one of a moving truck driving across the billboard. One of the VideoCast productions created by Spectrio also plays on the in-store digital signage.
Since 2009, Spectrio has provided On-Hold Messaging, Atmospheres public space music, StoreCast public space messaging, VideoCast digital signage, and automated attendant services throughout 14 of the Storage Post locations.
Spectrio also creates digital displays with custom video content, interactive kiosks, full-motion video applications, custom music when customers are put on hold on the phone, and signature music played overhead in businesses.
Storage Post offers document storage with a customizable shelving system that is specially designed for records storage, vehicle and boat storage, and storage ranging in size from mini spaces to units 10’ X 30’.