People tend to like people who like people. It may sound strange, but think about it. Do you want to be friends or do business with someone who is not personable? Of course not! When it comes to friendship and business it helps to be social! For the business realm though, being social takes on a whole new meaning.
Business—like the self storage industry or otherwise—have taken to social media as a whole new realm of customer relations and marketing. It’s an inexpensive and simple way to reach customers like never before. With mobile devices becoming so popular and giving people almost instantaneous access to social media throughout the day companies that are not engaged in at least the basic social media outlets are missing out.
Social media can really benefit a company in its marketing efforts. One self storage company has devised a way for a charity to benefit from social media every time that they do.
StorQuest, a self storage company with 35 self storage facilities spread across Arizona, California, Colorado, and Hawaii, has announced that it is going to make use of social media to raise $10,000 to help fight cancer. What they will do id donate $1 for every person that clicks ‘like’ on the StorQuest’s Facebook page or comments on a post. For every person that retweets something on Twitter or starts following the company they will donate another $1.
With that number of facilities their goal could be reached in a reasonable amount of time. When they reach their goal the plan is to donate the money to Kure It, a non-for-profit organization that is dedicated to helping the fight against cancer, especially kidney and other types that are not high on the list for many donors and funding organizations.
Other members of the self storage industry have found ways to donate to Kure It as well. Another non-for-profit, Charity Storage, donates a portion of the proceeds from each sale it is involved in to Kure It. Towards the end of June, Compass Self Storage worked with Charity Storage at one of their auctions to raise money for Kure It as well as Leukemia and Lymphoma Society.
“One way or another all of our lives have been touched by someone who has cancer,” said Gus Maragliano, a Senior District Manager for Compass Self Storage. “My biggest gratification comes in knowing that every time we hold a Charity Storage auction we are helping somebody fight it out.”
“StorQuest Self Storage Aims to Raise $10K for Cancer Research Via Social Media.” Inside Self Storage; 20 July 2012.
“Driven to Fight Leukemia and Lymphoma, Compass Self Storage Joins Charity Storage.” DigitalJournal.com; 29 June 2012.
About; Charity Storage.