The Extra Space Storage platform has earned the reputation as being the best in the business, as shown by our industry high occupancy and long-term same-store outperformance.

Through an emphasis on technology, continuous improvement and consistent investment, we have assembled the industry’s deepest team, and a nimble infrastructure that can adapt to the constant changes in an evolving marketplace. Through sophisticated digital marketing strategies we are able to identify high-quality prospects and drive a disproportionate share of these customers to our stores. Our expertise in search engine optimization, pay-per-click advertising and visibility in social channels, all help drive customers to our website, our call center and ultimately to our properties. Once customers enter any of our sales channels, we strive to provide a consistent customer experience and help them find a frictionless solution to their storage need.

Our pricing is driven by a proprietary revenue management system, which has been refined through years of testing and optimization. Occupancy, discounts, advertising and rates are all tools we can use to maximize revenue through sophisticated algorithms.

Our scale provides additional strength to our platform. At the end of 2018, we had over 1,600 properties on the platform, creating millions of customer data points, which can be used for testing and decision making. Our size also provides economies of scale to control our expenses, and additional density to build a physical and digital presence in each of our markets. As we continue to grow our portfolio and refine our systems, the strength of the platform is also enhanced.