Marketing is a big part of a successful business. In days past, companies employed TV, radio, billboards, newspaper ads, and flyers in the mail as standard avenues for marketing. Today’s companies are concerned about web sites and SEO and using social media such as Facebook and Twitter.
The other day I was talking with a friend. He told me about his mortgage company and some of the things they did to show appreciation for their customers. The mortgage company held a dinner-date for their policyholders. They had dinner in a nice restaurant and afterwards listened to a good motivational speaker.
Another thing that the mortgage company did that his family enjoyed was hosting a day at a local pumpkin patch. Families could pick out a pumpkin and take it home – for free. His young children were thrilled to walk among the pumpkins and select their favorite.
Did you notice something about these activities? Neither had anything to do with print, TV, or radio. Neither had anything to do with the Internet. But, it had everything to do with connecting to clients on a personal basis and everything to do with showing appreciation to their clients.
Customer appreciation days could earn lots of brownie points with customers. They don’t have to take lots of time and energy to carry out. Simple but meaningful events can go a long way.
Here is a list of ideas to get you thinking about what you could do to say thank you to your customers:
- Serve milk and cookies.
- Offer ice-cold lemonade on a hot summer day.
- Have a watermelon bust.
- Give customers a cup of hot chocolate and a donut on a cold wintery day.
- Hold a free car wash and wash your customers’ cars.
- Invite someone from your local chamber of commerce to speak on a topic that would be of interest to the small business owners who use your facility.
- At Christmas time, have a gift-wrapping station where parents can wrap their children’s Christmas presents.
- Hold an Easter egg hunt for your customers’ children.
- On Memorial Day weekend, have a brag board where customers can post pictures of family members who are serving in the military.
- Hold a swap meet where customers can exchange items that they no longer need.
If you put your thinking hat on, I’m sure that you will be able to come up with creative ways to show your customers that you appreciate them.