Marketing a Storage Facility: 8 Strategies to Consider
Marketing is the key to attracting and winning self storage customers. But what kind of marketing should your self storage business be investing in? With a combination of digital marketing and traditional advertising strategies, you can get your storage business in front of new customers in your local area. Here are some marketing strategies to consider for your self storage operation.
1. Business Website
Building a new website or redesigning an existing one should be at the heart of any online marketing strategy. A high-quality, easy-to-navigate website is the foundation of your business’ online presence. It gives you a place to tell customers what you offer and why they should choose you over your competitors.
2. Content Marketing
Like your sign out front, your in-store advertisements, and your brochures, content marketing can help you share information with potential customers. Whether it’s on webpages, in blog posts, or in video form, content can connect you with customers, engage them, and show them why they should trust you.
3. Search Engine Optimization
If your self storage business isn’t found in major search engines like Google, Yahoo, and Bing, then you’ll have a hard time reaching new customers. Search engine optimization (or SEO) can help your business show up in relevant search results and outperform competitors who aren’t investing in digital marketing.
4. Local Search Optimization
Part of SEO, local search optimization can help your self storage operation get in front of customers who are using search engines with local intent—that is, to find services in their local area. With local SEO, you’re more likely to appear in search results for queries related to “self storage near me” and “storage units in [city].”
5. Social Media Marketing
One of the most cost-effective ways to market and advertise your business online is through social media. With popular platforms like Facebook, Instagram, Twitter, and LinkedIn, you can share local business information, connect with new customers, and build affordable advertising campaigns.
6. Paid Advertising
When going up against self storage competitors in search engine results and social media feeds, you may need the help of paid ads. With pay-per-click campaigns, promoted posts, paid search placement, and display advertising, you can position your business where customers who are ready to make a decision can see you.
7. Email Marketing
Email marketing provides a direct line between your self storage facility and your customers. With email marketing, you can reach out to potential leads, share news and strengthen relationships with existing customers, offer promotions, announce events, and much more.
8. Traditional Marketing
Combining digital marketing strategies with traditional advertising techniques can give your self storage business a well-rounded approach to both outbound and inbound marketing. Mailers, postcards, TV and radio ads, billboards, print ads, and other traditional advertisements can be effective for reaching local customers.
Looking for More Self Storage Marketing Advice?
Download our Extra Space Storage Owner Operator Guide now to discover digital marketing strategies and traditional marketing strategies that can help you promote your business and reach new customers!