storage owner/operator

Owner Operator Guide

At Extra Space Storage, we understand what it’s like to get started in the self storage industry. From figuring out how to set up your facility operations and management to discovering the marketing tactics that work best for reaching new customers, there’s a lot that goes into being a self storage owner-operator.

For more than 40 years, we’ve put in the work that helped us grow from a small storage operator into one of the largest self storage organizations in the country. We currently operate more than 1,900 locations in 43 states (including Washington, DC and Puerto Rico).

Using the wealth of knowledge we’ve developed, we want to help self storage facility owners and operators of all levels in the industry find success. That’s why we’ve created this Owner Operator Guide for you.

In our guide, we provide tips, advice, and checklists for opening, marketing, and operating a self storage facility. You’ll learn how to hire and train facility staff, which marketing strategies and tactics to consider, how to set fair rental prices, what property maintenance you need to keep up with, and much more. In addition, we share information on our ManagementPlus platform for those interested in third-party self storage management.

Our goal with this guide is simple. We want to help you succeed in the self storage industry. We hope to provide you with both information and inspiration for your business. As you read through our Owner Operator Guide, you’ll be challenged to look at your own operations and determine what’s going well and what could use improvement so that you can pursue all of the amazing opportunities that await you.

Looking for More Self Storage Marketing Advice?

Download our Extra Space Storage Owner Operator Guide now to discover digital marketing strategies and traditional marketing strategies that can help you promote your business and reach new customers!


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Extra Space Storage Inc., headquartered in Salt Lake City, Utah, owns and/or operates over 2,000 self-storage properties in 43 states, Washington, D.C. and Puerto Rico. The Company's properties comprise approximately 1,010,000 units and over 585M square feet of rentable storage space, offering customers a wide selection of affordable and conveniently located and secure storage solutions across the country, including personal storage, boat storage, RV storage and business storage. We are committed to being the most convenient, secure and professional storage solution in your neighborhood. And it is this commitment which has allowed Extra Space Storage to become the second largest storage units operator in the U.S. with over 2,000 properties across the country.