Exploring Marketing Careers at Extra Space Storage
Marketing at Extra Space Storage brings together creative, technical, and analytical professionals working on everything from national advertising campaigns to digital experiences. Learn about the team's diverse career paths, collaborative culture, and opportunities for professional growth.
From developing national advertising campaigns to improving digital experiences, marketing careers offer opportunities to combine creativity, technology, and data. At Extra Space Storage, our Marketing team brings together professionals with a wide range of specialties to attract customers, strengthen our brand, and make finding and renting storage easier.
What Does the Marketing Team Do at Extra Space?
Marketing plays a central role in connecting customers with Extra Space Storage. Our work spans the customer journey, from introducing someone to our brand to helping them find and rent the right storage unit.
The team uses customer research, creative storytelling, digital technology, and data to understand what customers need and improve their experience. Marketing also works closely with departments across the company, including Data Science, Revenue Management, Operations, and Information Technology (IT), to support broader business goals.
What Types of Marketing Careers Are Available?
Marketing at Extra Space offers opportunities for people with a variety of interests and professional backgrounds. Some roles focus on creativity and communication, while others involve technical expertise, analytics, or project execution.
Specialties across the team include:
Search Engine Optimization (SEO):
Helping customers discover Extra Space through organic search results, website content, and local search strategies.
Paid Search:
Managing digital advertising campaigns to reach customers searching for storage solutions.
Social Media:
Creating content and campaigns that build brand awareness and engage audiences across social platforms.
Brand:
Shaping how Extra Space presents itself through advertising, messaging, and visual identity.
Website Optimization:
Using analytics and testing to improve website performance and the online rental experience.
User Experience (UX/UI):
Designing and improving digital experiences to make online interactions easier and more intuitive.
Multimedia Design:
Creating graphics, photography, video, and other visual content for marketing campaigns and company communications.
Program Management and Scrum Masters:
Working closely with engineers and other teams to coordinate development work and keep digital projects moving forward.
These specialties frequently overlap, giving employees opportunities to collaborate and learn from people with different areas of expertise.
What Projects Does the Marketing Team Work On?
Marketing at Extra Space involves a mix of creative campaigns, digital development, and ongoing experimentation.
One recent project was a new national advertising campaign featuring three 15-second commercials. Each spot told a slightly offbeat but relatable story about someone who unexpectedly needed storage. The ads ended with the tagline "For Whatever Life Has in Storage," reinforcing how Extra Space helps customers navigate life's transitions with a clean, easy-to-use storage experience.
The team also recently launched the Inside Extra Space Storage podcast, featuring conversations with company leaders and experts about their experiences, careers, and perspectives.
Beyond creative projects, digital testing is a major focus. The team regularly conducts A/B tests, comparing different website features and experiences to understand which changes better serve customers. These experiments help improve how people find information and rent storage online.
Artificial intelligence (AI) is creating additional opportunities. In a recent Inside Extra Space Storage podcast episode, Chief Marketing Officer Dayna Hathaway discussed Boxy, an AI-powered chatbot being tested on the Extra Space website. The project explores how customers want to interact with AI while shopping for storage.
What Skills Help Marketers Succeed at Extra Space?
Qualifications vary depending on the position. Some marketing roles require a college degree, specialized expertise, or several years of professional experience. Others may not have a specific degree requirement. Design and UX/UI positions may require portfolios, while certain technical and program management roles may call for additional certifications.
Beyond technical experience, the Marketing team values curiosity, creativity, collaboration, and the ability to turn ideas into results. Great ideas matter, but so does execution. Success at Extra Space includes working well with others, solving problems, taking ownership, and following projects through to completion.
Can You Grow Your Marketing Career at Extra Space?
Absolutely! It's a common misconception that working in self storage is boring, but that's far from the case. Extra Space is a fast-paced company that embraces change, creating opportunities to develop new skills, take on additional responsibilities, and grow into leadership roles.
Several Marketing team members have advanced from specialist positions to manager and senior manager roles, while others have progressed from managers to directors, senior directors, and vice presidents. It's also common for employees to explore opportunities across departments, moving from teams like Product to Marketing or from Marketing into Operations.
Career growth doesn't always require a new title or department, either. It can mean expanding your expertise, leading more complex projects, or gaining experience with emerging technologies and marketing strategies.
How Can You Prepare to Apply?
If you're interested in a marketing career at Extra Space, start by reviewing the qualifications for positions that match your interests and experience.
Be prepared to share specific examples of your work during the application and interview process. Projects that demonstrate creativity, problem-solving, collaboration, and measurable results can help show what you'd bring to the team. For creative and design positions, a portfolio may also be important.
You can find more guidance in our articles about interview tips from the Talent Acquisition team and what to expect during the Extra Space hiring process.
Ready to explore your next opportunity? Visit our careers website to learn more about working at Extra Space Storage and browse available marketing positions.
