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    Has Extra Space Storage Ever Rebranded?

    Extra Space Storage has never overhauled its branding. However, the signature green color of Extra Space Storage has evolved alongside the brand, reflecting its identity and mission.

    The original logo, dating back to the 1977 founding, used a dark forest green gradient. In the 1980s, the logo was redesigned into its distinctive football shape and featured a solid dark green background to emphasize "storage" as a concept. A later evolution featured a bold evergreen forest color to represent prosperity and security.

    Finally, in 2013, the brand updated its color to a bright, modern wasabi green. This intentional change was meant to reflect the company’s clean, bright facilities and its goal to help customers through life transitions toward a "better and brighter tomorrow," symbolizing growth, progress, and opportunity.

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    Learn More About Extra Space Storage

    Extra Space Storage Inc., headquartered in Salt Lake City, Utah, owns and/or operates over 4,200 self storage properties in 42 states, and Washington, D.C. The Company's stores comprise approximately 2.5 million storage units and over 280 million square feet of rentable space, offering customers a wide selection of affordable and conveniently located and secure storage solutions across the country, including personal storage, boat storage, RV storage and business storage. We are committed to being the most convenient, secure, and professional storage solution in your neighborhood. And it is this commitment which has enabled Extra Space Storage to become the largest storage units operator in the U.S. with over 4,200 properties across the country.

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